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Before the COVID19 pandemic live events, exhibitions, conferences and seminars were a major source of revenue. Now, virtual events are the new normal. While most are still free, monetizing them will become necessary to make them sustainable. To Fee or Free will be less of an option with the rise of hybrid events. After all, how can you charge in-person guests but not your remote attendees?

Keep reading for an overview of what to expect, as well as how to approach ideation and strategy in your event marketing - this year, and beyond. 

Coming in first place in the region in terms of events has usually been the United Arab Emirates; more specifically in the popular Dubai and Abu Dhabi areas. The small country hosts the most events in the region on a per capita basis. The Saudi government decided to jump onto this bandwagon.

The possibilities and variety that come with providing both online and physical options has major benefits for companies to reach and connect with more people across the globe. But, hosting a hybrid event understandably comes with challenges, the most mystifying of which is the challenge of merging the digital and physical experience. It is not a simple case of staging an in-person event and an online one under the same banner, and expecting them to rendezvous. Nor is it a case of organizing a live event and streaming it to an online audience. 

Video conferencing has become a popular mechanic for sharing ideas with clients, colleagues, and co-workers. And for good reason — it allows you to easily hold meetings with your team from anywhere around the world, without sacrificing quality or professionalism. In the same breath, it’s a vehicle for companies to market their services, hosting webinars, conferences, and workshops that drive engagement and help them connect with key audiences.