How to cater events for millennials
When you think of “millennials”, what do you picture? Impatient, fickle, job hoppers, disloyal, trophy hunters. Perhaps you’ve heard that they're tech-savvy, always connected, need instant gratification, and are hard to impress. This isn't surprising given the stereotypes out there.All the traits used to describe millennials presents a perception gap between what brands attempt to communicate and offer millennials and how they end up receiving, processing, and responding to it. Meetings and events that don’t take millennial preferences and desires into account will struggle to attract and engage the next generation.So, how can brands be better at catering events and meetings for millennials?