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Kings of Leon’s NFT drops serve as an indication of NFTs’ potential to disrupt the world of events and entertainment as we know it. Imagine owning front-row tickets to all of their concerts for the rest of your life?One of the big reasons that NFTs are significant for brands is that they can be used to present any form of digital file, from photographs, videos and audio to virtual tickets to events. They also have exciting scope to represent other types of creative work like virtual real estate, virtual worlds, clothing, and electronic games’ characters.NFTs give marketers special opportunity to create unique brand experiences that inspire interest and interaction. Because NFTs can provide a small sense of ownership, they become valuable when they carry meaning for a person. 

After 18 months of the worldwide coronavirus pandemic, the global events and exhibitions industry has had some time to experiment and adapt their strategies – and things are looking up. Surveys suggest that by the last quarter of 2021, most people will be comfortable attending in-person events if safety precautions are taken and numbers are controlled.

Should you charge a registration fee to attend your virtual event? How do you price tickets for online events? If your content has value, should it be given away? And if an event is free, is the perception of value lost? The debate is on.

As businesses, they also serve as an opportunity for your brand to get creative and stand out from the crowd! But what exactly are brand activations and how do they work? What kind of impact can they have on your bottom line?