Brand Managers

Event Technology
Sep
18
//
2024

The Future of Networking: How AI and Virtual Reality are Enhancing Connections at Events

AI and VR technologies are revolutionising networking at corporate events by providing personalised matchmaking and immersive virtual environments, overcoming traditional challenges and enhancing attendee engagement. These innovations offer significant benefits, including breaking geographical barriers, increasing efficiency, and creating more meaningful and productive connections.
Event Sustainability
Aug
21
//
2024

Embracing Biophilic Design: How to Plan Sustainable and Eco-Friendly Events

Embracing biophilic design in event planning integrates natural elements like green walls, indoor plants, and water features to enhance sustainability and attendee well-being. By choosing venues with LEED certification or eco-friendly infrastructure and incorporating these biophilic elements, event planners can create memorable, eco-friendly events that positively impact both the environment and participants.
Event Technology
Jul
10
//
2024

Blockchain in Event Management: Building Trust and Transparency Beyond Ticketing

This blog explores the transformative potential of blockchain technology in event management, highlighting its applications in enhancing ticketing integrity, securing vendor contracts, and creating transparent event ecosystems. By leveraging blockchain's attributes of decentralisation, transparency, and security, event organisers can overcome existing challenges and pave the way for more efficient, trustworthy, and innovative event operations.
Hybrid Events
Jul
10
//
2024

What If Covid2.0 Hits? Preparing the Event Management Industry for Future Pandemics.

The event management industry is gearing up for potential future pandemics by building on the hard-won insights from Covid-19. Innovative strategies, including hybrid event models, cutting-edge technology, and strengthened stakeholder partnerships, are being highlighted to ensure a robust and adaptable future for events.
Event Technology
Jun
19
//
2024

Navigating AI Bias in Key Industries and Its Implications for Event Management

This article explores the critical issue of AI bias in recruitment and healthcare, highlighting its significant implications for the events industry. It provides insights into how AI bias manifests, the risks it poses, and strategies for event professionals to ensure inclusive, fair, and ethically sound events.
Event Technology
May
6
//
2024

Beyond Reality: How Evolving VR Technology Is Transforming Saudi Event Production in 2024

In the blog we explore the dynamic integration of Virtual Reality in revolutionising event experiences in Saudi Arabia. Highlighting innovative applications and case studies, we consider how VR not only enhances engagement and global accessibility but also aligns with Saudi Arabia's Vision 2030 objectives. This exploration reveals VR's potential to transform the event industry, making it more inclusive, efficient, and forward-thinking.
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