Elton Lee Hesketh

As businesses, they also serve as an opportunity for your brand to get creative and stand out from the crowd! But what exactly are brand activations and how do they work? What kind of impact can they have on your bottom line?

Keep reading for an overview of what to expect, as well as how to approach ideation and strategy in your event marketing - this year, and beyond. 

Video conferencing has become a popular mechanic for sharing ideas with clients, colleagues, and co-workers. And for good reason — it allows you to easily hold meetings with your team from anywhere around the world, without sacrificing quality or professionalism. In the same breath, it’s a vehicle for companies to market their services, hosting webinars, conferences, and workshops that drive engagement and help them connect with key audiences.