Event Management

Experiential marketing creates memorable, immersive brand interactions that foster emotional connections, increase brand loyalty, amplify social media presence, and offer tangible product experiences, while also addressing common challenges and embracing future trends in sustainability, technology, inclusivity, and wellness.

In our rapidly evolving world, sustainability has ascended to the forefront of many industries. Among these, the event planning sector is undergoing a significant transformation as it acknowledges and addresses the urgent need for more sustainable practices. As an increasingly eco-conscious society demands environmentally responsible, socially inclusive, and economically viable events, sustainability has become a paramount concern, far from being an optional extra.

Should you be concerned about cybersecurity and your event? The answer is YES! The events industry is a fertile hunting ground for hackers. Large amounts of data are recorded for event management purposes, from ticket purchases and e-commerce transactions to forms filled with personal information. This information is valuable to cybercriminals who steal it for fraudulent purposes and financial gain. Here are some important insights for understanding cyber security threats in the context of events, and what you can do to keep clients, guests, suppliers, and employees cyber safe.

Conferences are just the types of events most likely to be influenced by the metaverse. Virtual attendees won’t simply be able to talk to brands or keynote speakers via social media and virtual breakout rooms.Instead, they will be able to interact with them directly in 3D or holographic form. With its roots in video games, the metaverse will help to boost energy and engagement through gamification. Even before the metaverse, gamification left 87% of workers feeling more socially connected.

The global events industry has taken a severe beating since the COVID-19 pandemic emerged but there are glimmers of hope for the industry, predicted to be valued at $1,552.9 billion by 2028. Forward thinking brands continue to use events to connect with their customers, suppliers and partners, with technology advancements enabling innovation in the way that meetings, conferences, product launches and other experiences are delivered. 

Event industry experts are calling hybrid the future of events, with 67% of respondents to EventMB’s latest research saying that hybrid is the future. A recent survey by Markletic shows that 71% of companies with more than 5 000 employees now include hybrid events in their event portfolios.