All

Kings of Leon’s NFT drops serve as an indication of NFTs’ potential to disrupt the world of events and entertainment as we know it. Imagine owning front-row tickets to all of their concerts for the rest of your life?One of the big reasons that NFTs are significant for brands is that they can be used to present any form of digital file, from photographs, videos and audio to virtual tickets to events. They also have exciting scope to represent other types of creative work like virtual real estate, virtual worlds, clothing, and electronic games’ characters.NFTs give marketers special opportunity to create unique brand experiences that inspire interest and interaction. Because NFTs can provide a small sense of ownership, they become valuable when they carry meaning for a person. 

After 18 months of the worldwide coronavirus pandemic, the global events and exhibitions industry has had some time to experiment and adapt their strategies – and things are looking up. Surveys suggest that by the last quarter of 2021, most people will be comfortable attending in-person events if safety precautions are taken and numbers are controlled.

Sustainability isn’t a new concept. It’s been around for years. But it has renewed vigour since the world watched how planet earth responded so beautifully to less pollution and emissions while everyone was forced to stay at home. Sustainability is the idea of living within the limits of our resources so we can continue to live comfortably without depleting the planet’s natural resources or harming animals and people. It sounds like something only hippies care about, but more people care about it now than ever before. The Kearney Earth Day Consumer Sentiments Survey revealed that 48% of people are more concerned about sustainability than they were before the pandemic. 

Events are a big part of the world we live in. People love attending them and brands get value from hosting them because they help build relationships with people they’re trying to convert into customers or employees they want to make feel like part of the team.Events are a great way to bring people and communities together, but they also have a significant impact on the environment. The fact is that events use up resources, like energy and water, in a way that isn't sustainable for the planet. They also create waste – and that waste needs to go somewhere.