Drive Experiences

Drive experiences through hands-on events. The Event Production Company delivers automotive events driven to new heights – from press launches, dealer training to corporate experiences.

Need help with your event? Ask us now

“We’re ready to make your next drive experience event great.”

Sean Simpson manages our drive experience division which is a network of independent, international and professional racing drivers and instructors, male and female, based in the United Arab Emirates.

Our most important resource is maintaining a certified team of skilled instructors that conducts on-site, advanced, driver safety training programs, customer exercises and technical product analysis. These dynamic instructors come from diverse backgrounds, with the majority from motorsports, instructional and automotive design or event sectors.

We collaborate with you to plan and produce your automotive event, whether it is a launch, dealer training or corporate experience – on-road, off-road or track.

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“This is without doubt amongst the best events that has been run anywhere in the world with Shell and Ferrari. It is through the dedication and support of your teams that we achieved this together as well as the professionalism of your crews”
Annie Kennedy, Shell UK

We’ve organised 5000+ succesfull events just like yours.

See what we did for SHELL

Need help with your next event?

Let’s set up a free consultation in which we discuss your event and how we can help you get to your goal.

By setting up a consultation we guarantee you that you’ll deal with only the best experts in the field of event planning. We’re 100% commited to you!

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“I write to thank you and your team at The Event Company for all your untiring effort, time and energy spent in making my 85th Birthday Celebration a memorable occasion. I appreciate and acknowledge all you have done to make my birthday celebration a production that all South Africans can be proud of. I thank you.”

N.R. Mandela
The Late President of South Africa

Brands that trust us with their driving experiences

nelson mandela foundation
dubai airport
coca cola