Drive Experience

The Event Production Company delivers automotive events driven to new heights – from press launches, dealer training to corporate experiences.

Need help with your event? Ask us now

“We’re ready to make your next drive experience event great.”

Sean Simpson manages our drive experience division which is a network of independent, international and professional racing drivers and instructors, male and female, based in the United Arab Emirates.

Our most important resource is maintaining a certified team of skilled instructors that conducts on-site, advanced, driver safety training programs, customer exercises and technical product analysis. These dynamic instructors come from diverse backgrounds, with the majority from motorsports, instructional and automotive design or event sectors.

We collaborate with you to plan and produce your automotive event, whether it is a launch, dealer training or corporate experience – on-road, off-road or track.

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“This is without doubt amongst the best events that has been run anywhere in the world with Shell and Ferrari. It is through the dedication and support of your teams that we achieved this together as well as the professionalism of your crews”
Annie Kennedy, Shell UK

We’ve organised 5000+ succesfull events just like yours.

See what we did for SHELL

Need help with your next event?

Let’s set up a free consultation in which we discuss your event and how we can help you get to your goal.

By setting up a consultation we guarantee you that you’ll deal with only the best experts in the field of event planning. We’re 100% committed to you!

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“This is without doubt amongst the best events that has been run anywhere in the world with Shell and Ferrari. It is through the dedication and support of your teams that we achieved this together as well as the professionalism of your crews”

Annie Kennedy
Shell UK

Brands that trust us with their driving experiences

Vodafone Client Logo
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Nissan Client Logo
Coca Cola Client Logo
FIFA Client Logo
Emirates Client Logo
Dubai Airports Client Logo
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Toyota Client Logo